LaCure Story

Jordan Company for Dead Sea Products is one of the dynamic companies in Jordan at the forefront of the skin care industry in the region. After years of hard work Jordan Company of Dead Sea Products was successful to increase its market share locally, regionally and internationally, reaching a large portion of exports to over than 53 countries, worldwide.

A qualified and experienced management together with a highly skilled, well-trained and self-motivated team has contributed to the success of our company.

Our commitment towards Quality Management System, has led our Company to become ISO 9001 certified. Moreover, in its pursuit of excellence La Cure products has gained recognition in all penetrated markets and fulfilled compliance with EC & FDA regulations.

For further information on awards and memberships please see timeline.


1994              Establishment of Jordan Company for Dead Sea Products.

1995              Penetration of the first international market, Finland.

1996              Production Facility Upgrade. Participation in the Dead sea Marathon with Winning the 3rd place.

1998              Attaining the “XXIII International award for best trade nam”award and  the “10th Golden                                              American Award for quality”.

1999              ISO 9001 certification for quality management.

2000              Membership with the Amman world trade center’s association. Certificate of appreciation from the                                American Embassy- Jordan.

2001              International Award for Best Performance by the Council of International Awards.

2002              US FDA approval.

2003              Membership with the European Information Correspondence Center (EICC).

2013              Super Brand Award.

2014              First company in Jordan to fully adhere to the newest EU regulations by submitting the                                                 Product Information File notification (PIF) for 6 products.

2017              Launched a Fresh Imagine for La Cure, with a more user friendly website.



By providing the resources and implementing comprehensive strategic plans, we are able to commit ourselves to supplying products and services of the highest levels of quality and competitiveness. Achieving our ultimate goal of making LaCure products available to all, worldwide.

Our objective is to embrace the natural and unique resources of the Dead Sea, and to share the benefits with the rest of the world. Thereby, reflecting the major growth and progress of Jordan, achieving recognition of the company, its products and employees.


To be an international leading provider of  Natural Cosmetics and personal care products from the Dead Sea contributing significantly to individuals  and social-wellbeing  in everyday life through enhancing health and beauty.


To offer all women and men worldwide the best cosmetics invention in terms of quality, effectiveness and safety, through exploiting the natural and unique resources of the Dead Sea to be available for all. Whilst ensuring the pursuit of meeting the endless diversity of beauty and health needs.


Quality in our products and Excellence  in our processes

Integrity in all our dealings

Client comes first

Global Vision, Local support

LaCure’s Commitments

Supporting local communities

Enhancing the stance of Jordanian products in international markets

High Quality products at  affordable  prices

Bringing the benefits of the Dead Sea to one’s own door


  • High Quality Products at low prices
  • Excellent Client Servicing
  • Brand Name
  • Large base of returning Consumer base
  • Effective and efficient formulation for therapy and beautification
  • History in International markets
  • Compliance with International standards and regulations